The Stench of Dead Celebrities

Like a modern day Cole Sear "I see dead people". Only it's not in the real world (well…), but on my TV screen and when leafing through the latest glossies. No, it's not my Sixth Sense coming through. It's just that perfume and beauty companies (and not only) have been using famous people long deceased like crazy lately. Is this a symptom of an ephemeral star system that self-mutilates by creating