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beyonce instagram

Martha Ekim 30, 2021

beyonce instagram

The top 20 most followed people on Instagram ranking - The Tab

Posted: 06 Oct 2020 03:28 AM PDT

How is Beyoncé not in the top 5?

On Instagram the majority of us have a few hundred followers but there are some celebs and brands who are followed by millions of people around the world.

They'll upload the most basic of pictures and yet still get millions of likes. Their follower counts can determine how much they get paid for sponsored posts and Instagram is the place for all celebs to announce their new relationships, baby news or just casually drop an album.

But which celebs have the highest amount of followers? Amongst the top 20 most followed Instagram accounts are three footballers, four Kardashians and a magazine, but who is the number one most followed person on Instagram ever? Thankfully it's not Kylie Jenner.

Here are the top 20 most followed people on Instagram:

20. Katy Perry – 107 million

Kicking off the list is Katy Perry who has just over 100 million followers on Instagram. She often posts promotional images for upcoming music releases as well as the occasional more personal photos like this one of her pregnant.

Katy announced the birth of her and Orlando Bloom's daughter on Instagram and the post gained over five million likes.

19. Miley Cyrus – 115 million

Everyone's favourite Disney Channel star has grown up to get 115 million Instagram followers. Miley posts videos and pictures promoting her music, as well as travel photos and the occasional Hannah Montana throwback picture.

18. Nike – 122 million

Nike is the only brand to make the list and despite not posting that often they've still seemed to rack up a decent amount of followers.

On their Instagram their most recent posts have shown support for Black Lives Matter and tributes to Kobe Bryant.

17. Khloe Kardashian – 122 million

The first of the Kardashian family to make the top 20 most followed people on Instagram is Khloé. She has 122 million followers and posts on the regular.

Khloé's Instagram is filled with pictures of her daughter True, photoshoots for her brands and of course selfies where she looks like a different person each time.

16. Nicki Minaj – 123 million

Narrowly beating Khloé is Nicki Minaj who has 123 million followers. Her most recent posts have included photoshoots that Nicki used to announce her pregnancy and all the photos had millions of likes.

15. Jennifer Lopez – 132 million

Coming in at number 15 in the top 20 most followed people on Instagram is Jennifer Lopez who has 132 million followers.

On her Instagram she honestly just posts a load of fit pictures and why not? I would be on Instagram all day if I looked like J.Lo.

14. Kendall Jenner – 140 million

Surprise surprise another Kardashian is on the list, this time it's Kendall who has 140 million followers. Kendall naturally posts a lot of pictures of herself in cool outfits as well as sharing shoots from magazines she's in.

13. Taylor Swift – 140 million

Narrowly beating Kendall is Taylor Swift who has 140.7 million followers. Taylor has turned off comments on her Instagram posts which she mainly uses to promote her music. Her grid right now is mainly a dedication to her latest album Folklore.

12. Neymar – 142 million

Neymar is the first of three footballers who made the top 20 most followed accounts on Instagram. Neymar has 142 million followers and mainly posts pictures from matches as well as the odd family photo.

11. National Geographic – 145 million

View this post on Instagram

Photo by David Chancellor @chancellordavid / The Enkoyanai pride sits in the warm sun of first light, scanning the grasslands of the Ol Motorogi Conservancy. Ol Motorogi is part of the Maasai Mara Wildlife Conservancies Association, whose aim is to conserve the greater Maasai Mara ecosystem through a network of community-protected areas. The community conservancies here cover an area greater than the National Reserve, which is famous for the wildebeest migration, currently underway. What is not as well known is that significant numbers of herbivores are resident year-round in the conservancies, because grass levels are managed by controlled livestock grazing. This means that predators follow these herbivores. The National Reserve, however, does not currently have a grazing plan. This pride was pushed out of their original territory here by another pride with stronger dominant males, but have recently returned to this landscape—with curiosity and some caution in case they come upon other lions. While there are around 2,000 permanent beds (sleeping quarters for tourists) inside the reserve, some of the community-owned areas outside the reserve can often be better for tourists to visit to see greater numbers of diverse wildlife. Also, income generated from tourism passes directly to the community conservancy landowners. While rangers have recently suffered a 50% salary cut due to the pandemic, as the country reopens to tourism, wildlife and communities will see the benefit of this unique model. To see more from here follow me @chancellordavid. @mmwca #kenya #africa #maasaimara #conservation #lions

A post shared by National Geographic (@natgeo) on

It really warms my heart that National Geographic is in this list. Dunno why, just does. The magazine mainly shares photos from their photographers around the world.

10. Justin Bieber – 148 million

Kicking off the top 10 is all of our crushes from our teenage years, Justin Bieber, who has 148 million followers on Instagram. Justin posts a lot of pictures of him with Hailey as well as promoting his clothing company Drew and sharing voting resources.

9. Beyoncé – 155 million

I am stunned that the queen only has 155 million followers but whatever. Beyoncé posts very sporadically and doesn't caption her photos and yet always ends up with millions of likes.

8. Lionel Messi – 167 million

The second footballer on this list is Lionel Messi who has 167 million followers. He naturally posts a lot of football pictures that he rarely captions, as well as some cute family photos.

7. Kim Kardashian – 189 million

Yet another Kardashian on the list, Kim must fuming to have missed out on the top five with 189 million followers. Kim posts pictures with her family, fit selfies and promo for her many projects including Skims.

6. Selena Gomez – 194 million

Selena has narrowly missed out on the top five of the most followed people on Instagram with 194 million followers.

On her Instagram Selena posts honest selfies, promo for her makeup company Rare and other projects she's involved in, including a Netflix documentary she did the voiceover for.

5. Kylie Jenner – 197 million

Of course the queen of Instagram Kylie Jenner is at number five with her 197 million followers. Kylie's Instagram is full of cute pics of Stormi, fit selfies and promo for Kylie Cosmetics.

No wonder she's had nearly half the most liked pictures on Instagram ever with that many followers.

4. The Rock – 199 million

Damn The Rock is so close to getting to 200 million followers. His Instagram is a mixture of showing off his insanely muscled body, food pictures and photos with his children.

3. Ariana Grande – 203 million

Coming in at number three is Ariana Grande with her 203 million followers. Her Instagram has a very Tumblr vibe to it and she shares pictures of herself as well as a lot of information about voting in the next election.

2. Cristiano Ronaldo – 239 million

Cristiano Ronaldo is the second most followed person on Instagram with 239 million followers. The footballer posts pictures with his family and many many football photos.

1. Instagram – 370 million

And the award for the account with the most amount of followers is…Instagram. Naturally they'd get themselves top of the list.

Related stories recommended by this writer:

•Ranked: The top 20 most liked Instagram posts ever

•Ranked: The top 20 most viewed YouTube videos of all time

•Ranked: These are the 17 most liked TikTok videos of all time

Instagram: Social media app is 10 years old! - CBBC Newsround

Posted: 05 Oct 2020 10:09 PM PDT

logo.Getty Images

The popular social media app Instagram turns 10 today!

The picture and video sharing platform first came onto the scene back on 6 October 2010.

It was unlike other social media apps that had come before, with its main focus on images and visual content.

Created by tech whizzes Kevin Systrom and Mike Krieger, it has gained an absolutely huge following and made some big stars, over the years.

Instagram currently has around one billion active users a month, and 500 million people are on the app every day.

It's a big leap from the one million followers Instagram gained in its very first year.

It has a huge range of users, from members of the public looking to document their big life moments, to businesses and celebrities.

So what impact has the social media platform had over the years? Here are 10 of Instagram's most memorable moments.

The first photo

dogInstagram/@kevin

Instagram co-founder Kevin Systrom was the first person to ever upload a picture to Instagram in July 2010, just a few months before it was open to the public to use.

The photo was of a stray dog co-founder of the app Kevin Systrom met in Mexico with the simple caption "test."

"Anything Could Happen"

ellie-goulding.

In August 2012, Ellie Goulding released a music video for her new song "Anything Could Happen."

The video was the first to contain more than 1,200 different Instagram photographs, sent exclusively by her fans.

Grumpy cat joins Insta…hates it

grumpy-cat.Instagram/@grumpycat

Grumpy Cat (real name Tardar Sauce) rose to online fame as the nonplussed puss that inspired a thousand memes on Reddit in September 2012.

The permanently annoyed looking snowshoe cat took Instagram by storm the following month. Now with a line of merchandise to rival the Kardashians (almost), photographs with celebrity friends, games and cartoon characters made in her image. Grumpy Cat died in May 2019 but her legacy lives on with 2.6 million fans following the verified account.

#Selenabreaktheinternet

selena-gomez.Instagram/@selenagomez

In 2016 Selena Gomez became the first person to ever reach 100 million followers, after fans of the singer and actor helped push her over the record-breaking number using the hashtag #selenabreaktheinternet.

New logo, who 'dis?

logos.Instagram

Instagram surprised everyone in May 2016 when it changed its distinctive camera-logo, to a brighter more colourful logo inspired by its community of users. It divided opinion at the time, with some users hating the new design and others loving it.

Queen Bey breaks the internet

beyonce.Getty Images

Beyoncé took to Instagram to announce her pregnancy with a maternity shoot in 2017. She later gave birth to twins Sir and Rumi.

One billion users

confetti.Getty Images

In June 2018 Instagram announced it had reached the one billion monthly active user mark, the same year it launched IGTV, the standalone app which enabled users to upload longer videos.

10-year challenge

bob-and-bindi-irwin.Instagram/@bindirwin

Australian siblings and animal lovers Robert and Bindi Irwin took part in the 10-year challenge

In 2019 a viral trend had users sharing a photo from 2009 next to a recent photo in a race to show their followers how much (or little) they had changed.

The trend was criticised for encouraging negative body image and allowing celebrities and users a platform to show off on.

Egg-ceptional popularity

egg.Instagram

In 2019, an egg became the most liked photo on Instagram, at the time reaching almost 55 million likes!

The popular egg took over the previous world-record held by Kylie Jenner whose announcement of the birth of her daughter Stormi reached 18 million likes.

World_record_egg is now a smug-faced verified account, with 5.9 million followers of its own.

Welcome to the 'gram, Sir David

david-attenborough.PA Media

In 2020, Sir David Attenborough became the fastest account to reach one million followers when he joined the platform for the first time in September.

In just a week, the 93-year-old broadcaster and nature campaigner doubled his followers to 4.5 million, and that number is still climbing!

For tips on using social media safely, check out Own It.

Ten years of Instagram in ten defining images - Telegraph.co.uk

Posted: 06 Oct 2020 09:35 AM PDT

For many millennials, it's hard to imagine a world where every bottomless brunch isn't documented with a picture, or where a perfect sunset isn't accompanied by at least six different hashtags.

So it may come as a shock to learn that Instagram is only 10 years old. Since its birth in 2010, the platform has evolved from capturing whimsical selfies and puppy pictures to become a place for political activism, mental health campaigning, and – of course – celebrity posturing. Instagram is the platform that gave us the influencer: in 2020, Kim Kardashian can earn a reported $500,000 for a single post. What a time to be alive.

As it celebrates its tenth birthday, here's Instagram's story, in 11 era-defining pictures...
 

1. The first ever Instagram photo, July 2010

The birth of the photo-sharing platform that would go on to shape the digital world was commemorated with an image of a stray dog, believe it or not. The app's co-founder Kevin Systrom photographed the dog sitting near a taco stand in Mexico, and captioned it with the word 'test' when uploading it a few months before the app was launched to the public on October 6 2020. 

"Had I known it was going to be the first photo on Instagram I would have tried a bit harder," Systrom later told The Telegraph.
 

2.  Justin Bieber's family snap, 2011

A wholesome family photo of Justin Bieber became the most liked Instagram post back in 2011. After the picture was posted, Bieber went on to become the first star to reach one million followers on Instagram, and the first to reach one million likes on an Instagram video. Impressive.
 

3. Madonna celebrates Obama's election, 2012

The iconic pop star made her Instagram debut with the simple caption 'election night 2012'. The picture showed Madonna's entire crew dressed in Barack Obama T-shirts, leaving no guess as to who the star was supporting. 

Since the post, Madonna's Instagram has evolved into something slightly less political and more along the lines of a 'life guru' (she's fond of sharing inspirational quotes about kindness). However, after the 2018 election Madonna did share a picture of herself sympathising with two sad clowns. 

What could be in store for the next election?
 

4. Justin Bieber and Will Smith, 2013

In keeping with the teenage fan base that Instagram was rapidly accumulating, a picture of Will Smith and Justin Bieber became the most popular post of 2013. The picture shows a heavily tattooed Bieber posing next to Smith, who is clad in red shorts and a black tank top.

This was also the year when Instagram launched its 15-second video feature. When asked why he thought video-sharing hadn't taken off in the same way as photo sharing, Systrom replied: "I think it's a combination of data speed limitations and the time it takes to watch a video. Videos are a very difficult medium to be good at, and also a difficult medium to consume quickly."

If only he could have foreseen the launch of TikTok.
 

5. The Ellen DeGeneres photo (and Rihanna's sparkly dress), 2014

Undoubtedly one of the most famous photos on Instagram is the selfie Ellen De Generes uploaded at the 2014 Oscars, with the caption: 'If only Bradley's arm was longer. Best photo ever. #oscars'

The star-studded selfie features Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep, Julia Roberts, Kevin Spacey, Bradley Cooper, Brad Pitt, Lupita Nyong'o, Peter Nyong'o and Angelina Jolie all squeezed into the same frame. De Generes also uploaded the picture to Twitter, where it became the most retweeted message of all time.

Also worthy of a mention from this year is Rihanna's sheer clingy Adam Selman gown – studded with Swarovski crystals, and complete with a matching hat – which caused a stir among fans after she posted a picture to her Instagram. She wore the outfit to the 2014 CFDA awards, where she was being honoured with the fashion icon of the year award.

In the same year, the singer was temporarily banned from the platform after posting a topless picture of herself from a Lui magazine shoot.
 

6. Taylor Swift's cat photos, 2015

Anyone who is familiar with Instagram – or indeed, social media in general – will know that cat content thrives. Indeed to this day, the hashtag #cat has 220 million posts on Instagram.

And when you combine a feline with a high profile American sweetheart, you have the perfect Insta-storm. In 2015, Taylor Swift's popularity was booming on the platform, and this post with her cat Meredith uncomfortably squashed against Swift's face seemed to catch everyone's eye.

In the caption, she wrote: 'Meredith is allergic to joy.' Poor Meredith.
 

7. The genderless nipple, 2016

As the platform grew, Instagram evolved to accommodate political activism alongside glossy, filtered selfies. In 2016, the Genderless Nipple account was born as a way to challenge Instagram's notorious rules around female nudity. The account publishes user-submitted photos of male and female nipples to test whether Instagram moderates them. The account coincided with the growing popularity of the Free the Nipple campaign, which was started in 2012, and aimed to desexualise female nudity. 

In an email to The Huffington Post, the account's creators, Morgan-Lee Wagner, Evelyne Wyss and Marco Russo, said they decided to launch the page during the US presidential election.

"During that period, so many horrible things were said by candidates, and their supporters, about women's rights and gender equality, that we decided we should do something about it," the students wrote. "And what better way to start spreading a message of gender equality than pointing out the rules of social networks?"
 

8. Beyoncé's pregnancy photo, 2017

Indeed, any photo featuring Beyoncé was sure to break the internet (or Instagram). In 2017, she announced that she was expecting twins with Jay Z, sending fans into a frenzy. Against a backdrop of flowers, Beyoncé posed on a green veil cradling her bump and wearing lavish blue silk pants. The picture was liked 11.1 million times by well-wishers.

To this day the 'bey-hive' community – or in layman's terms, a dedicated group of Beyoncé superfans – still thrives on Instagram, where they flock to worship their 'queen bey.' 
 

9. The world meets Stormi, 2018

In the world of social media, any connection with the Kardashians is sure to cause a stir – and Kim's half-sister Kylie Jenner's baby announcement was no exception. After a hush-hush nine months, she shared a picture introducing her daughter, Stormi, to the world. The picture shows Stormi clad in a pale pink outfit with her fingers wrapped around Kylie's thumb. 

And to use a cliché, Stormi certainly did cause a storm. The post became the most-liked Instagram ever after amassing 14.1 million likes and more than half a million comments.
 

10. The Friends post, 2019

Uncharacteristically late for a celebrity, Jennifer Anniston joined Instagram in 2019 and shared a picture with her Friends co-stars during a secret reunion. "And now we're Instagram FRIENDS too. HI INSTAGRAM," the actress wrote.

The selfie with Lisa Kudrow, Courteney Cox, Matt LeBlanc, David Schwimmer and Matthew Perry helped Aniston attract almost five million followers in just 12 hours. There is speculation that she holds the world record for having the fastest Instagram account to reach one million followers. According to Guinness World Records, this title was previously held by none other than Prince Harry and Meghan Markle, whose Sussex Royal account reached that milestone in five hours and 45 minutes. 

In less glamorous news, this was also the year a picture of an egg went viral. On January 4 2019, the @world_record_egg account posted an image of a bird egg with the caption: 'Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.'

And their dreams came true; the post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post of all time.
 

11? The 2020 question

Ten months into 2020, we've already seen a host of images that could jostle for the unofficial title of the year's most influential post. What will it be? Which picture will become the 11th metaphorical candle on Insta's cake? Only time – and a lot of hashtags – will tell...

The top 10 stars on Instagram are... - The Star Online

Posted: 06 Oct 2020 04:00 PM PDT

Soccer champion Cristiano Ronaldo is the number-one star on Instagram, ahead of American singer Ariana Grande and actor Dwayne "The Rock" Johnson. As Instagram turns 10 on Oct 6, it's worth noting that out of the ten most-followed accounts, five belong to American singers or actors, while three international soccer players also boast over 140 million Instagram followers.

The 10 most popular stars on Instagram:

1. Cristiano Ronaldo (@cristiano), 239 million followers

2. Ariana Grande (@arianagrande), 203 million

3. Dwayne Johnson (@therock), 199 million

4. Kylie Jenner (@kyliejenner), 197 million

5. Selena Gomez (@selenagomez), 194 million

6. Kim Kardashian (@kimkardashian), 189 million

7. Lionel Messi (@leomessi), 167 million

8. Beyoncé (@beyonce), 155 million

9. Justin Bieber (@justinbieber), 148 million

10. Neymar (@neymarjr), 142 million

– AFP Relaxnews

5 fashion phenomena which wouldn't have happened without Instagram - Telegraph.co.uk

Posted: 06 Oct 2020 08:30 AM PDT

Instagram has changed the fashion industry in many ways, from amplifying small businesses to developing an ever-passionate audience to consume juggernaut designer fashion shows. Presence on the social media app can make or break a brand, as well as launch new stars overnight. Here, we look at five fashion industry phenomena which would never have happened without the visibility, audience and algorithms provided by Instagram.

The street style peacock - by Caroline Leaper

Pre-Instagram, the audience for street style images was limited to those who read fashion magazines, websites or newspapers. Editors decided who should be featured, and 'good style' was defined and dictated by the lens of the publication printing the images. But the dawn of social media changed all that; anyone could seemingly become a street style star.

Anna Dello Russo in September 2018, at Milan Fashion Week

The first strand of street style stars - editors, bloggers and buyers - already had the industry access. Susie Lau, Anna Dello Russo and Bryan Boy, for example, went to the right parties and attended the right fashion shows, meaning that all they needed to do was up the ante with their outfits in a way that might catch a waiting photographer's attention. 58-year-old Vogue editor Anna Dello Russo's following now stands at 1.9million people, who tune in for daily snaps of her outfits, as well as to see glimpses of her day job.

Where things got really interesting, was when people who were not previously working in the fashion industry felt inspired, and began to become stars. Why not take control of your own image and online fame, by shooting and posting your own pictures, and building up a following? The hashtag #StreetStyle has now been used more than 85 million times on Instagram, applied to pictures in front of fashion shows, yes, but also used by anyone who happens to have taken a great shot of their outfit in the street.

With the increased number of could-be street style stars, the crowds in front of the shows grew bigger, and the outfits more outlandish. Street style peacocking has become a sport at events like Paris Fashion Week, and those with the greatest followings can today attract sponsorship deals for wearing and endorsing brands. It's an entire fashion sub-industry, if you will - and it would never have been possible without Instagram.

Call out culture - by Melissa Twigg

Hearing you've been called out by Diet Prada - an Instagram watchdog account with 2.4 million followers - is enough to give any fashion designer instant night sweats. And in a power shift that has taken the industry some getting used to, even the most illustrious brands haven't been safe from their all-seeing eye. 

Interestingly though, most of these accounts began life not to promote equal opportunities, or to call-out issues such as racism or lack of employment rights, but as a way of highlighting rampant plagiarism within the industry. This has undoubtedly deterred retailers with a particularly bad history of copy-catting, but it can be dangerous if claims aren't checked. 

The constant pressure to create content and accrue more followers also leaves fashion watchdogs in a difficult position: yes, the work they are doing is important, but what do you post if nobody has done anything wrong?

The BLM reckoning - by Krissy Turner

Twitter was originally seen as the platform to share opinions, while Instagram and its visual focus was the place to share idyllic holiday snaps and chic outfits. In recent months however, the latter became the go-to platform for activism, which significantly changed its purpose. 

Back in May and following the murder of George Floyd, global outrage and a wave of Black Lives Matter protests took place - both in the streets, and online. 

Systemic racism was called to the forefront, and fashion was an industry called on for change. With the need to 'showcase' allyship came social media posts from many fashion brands, but in this era where accountability is vital, there was no room to hide, and performatism was called out by everyone from consumers to celebrities. 

Without Instagram, inclusive industry initiatives such as the Black in Fashion Council in the USA and Fashion Minority Alliance in the UK, which were born following these events, wouldn't have been possible. Recently, #ShareTheMic - a campaign organised by industry heavyweights Vanessa Kingori and Stephanie Phair - saw 70 prominent white women including Gwyneth Paltrow, Arizona Muse and Rosie Huntington-Whiteley, hand over their Instagram accounts (and combined following of 175 million) to 70 successful Black women, including Sharmadean Reid, Bernadine Evaristo and June Sarpong for a day, helping to amplify Black female voices and stories. 

In all of these cases, the use of Instagram to keep the conversation going was very much intentional. Instagram encouraged a sense of global community when it was much needed: whether through promoting education and allyship through learning tools, or sharing protest imagery and complex thoughts via IGTV and the Stories functions, its visual focus has kept our eyes open. 

The pregnancy reveal - by Emily Cronin 

Certain phrases summon a moment. If the words "We have been blessed two times over" don't immediately call up a mental image of Beyoncé wearing lingerie and a veil and caressing her bump in a bower, then you must not be on Instagram. 

The carefully choreographed reveal of the superstar's twin pregnancy in 2017 took a twee Instagram trope - the pregnancy announcement - and amplified it to Beyoncé proportions. Because Beyoncé was never going to just post an ultrasound pic, caption it "and babies make five" and call it a day. This is a woman who announced her first pregnancy onstage at the MTV VMAs in 2011. At the end of a strenuous, athletic dance number. In high heels, no less. She was always going to take the Instagram reveal to the next level. She did so by tapping photographer Awol Erizku for an elaborate, technicolour, Virgin Mary meets A Midsummer Night's Dream production.

Beyoncé's bump-in-a-bower shot became the most-liked Instagram post of the year, closely followed by a pic of her holding her newborn twins. While a full-on photo shoot is out of reach for most mums-to-be, Beyoncé, in demonstrating what could be achieved with creativity, focus and strong will, raised the bar for everyone else. And, thank goodness, made the pregnancy reveal a little less annoying for the rest of us, too.

Kim Kardashian - by Bethan Holt

It was November 2014 when our standards of just how far someone might go to, in their own words, 'break the Internet', were pushed to the very extreme. Kim Kardashian's cover of Paper magazine was revealed two years after the reality television star joined Instagram (and had already become one of its most followed users). If the site was already becoming an attention seeker's paradise, then Kim showed them who was boss by posing for legendary photographer Jean Paul Goude (the man responsible for those iconic slick portraits of Grace Jones) with her famous derriere turned to the camera - a vision of classic class (the gloves, the pearl choker, the champagne coupe) and shock-tactic sass (The Bum). 

Had social media rendered humans so pliable that if we were told to share an image in order to Break The Internet we would obediently do so? Yes, it seems. 

Now with 189 million Instagram followers, Kim continues to personify the aesthetic which Instagram has helped to create - curvy and ultra-filtered, a generation of girls contour and don crop tops and cycle shorts because of her. Will their daughters all be influenced by North West, Kardashian's daughter, I wonder? And what will it take to Break The Internet by then, given that we think we've seen it all now?

For more news, analysis and advice from The Telegraph's fashion desk, click here to sign up to get our weekly newsletter, straight to your inbox every Friday. Follow our Instagram @Telegraphfashion

How Instagram Continues to Be Cultural Hub on Its 10th Birthday - Newsweek

Posted: 06 Oct 2020 09:01 AM PDT

In the decade since its launch, Instagram has become one of the most active and exciting social networks that people regularly check not only to see if their loved ones are sharing cute pictures of their dogs or selfies, but also another place on the internet where people can get a glimpse into their favorite celebrities' lives.

While Instagram has become a staple of everyday life for almost everyone on the internet, it's certainly shifted the cultural conversation a number of times in the years that it's been on our smart phones. Whether people are giving their best shot at dancing to a Drake song or trying to see what celebrities have written on each other's profiles, the app has created a place for both interesting and important conversations to begin.

Charles Porch, Instagram's vice president of global partnerships, told Newsweek that besides being a place for celebrities to simply share projects and initiatives with their fans, it's also an app that they use the same way that any of us would, and authenticity is key.

"Instagram has become a place and very quickly over the past 10 years, where pop culture happens, and where new trends emerge," Porch said in a phone call. "And I think it's changed the way we all relate to the things we're most interested in not just our friends and family, but everything from fashion, food, entertainment, sports, music, you name it. It's all there"

The past few months have demonstrated some of the ways that the Gram has become a fixture in our lives both as a resource (as activism on the app has shown, with many people using it to show support for social movements like Black Lives Matter) or just a way for stars to better connect to audiences in a human way by doing things like live streams with conversations or musical performances. Porch explained how the app continues to stay an important fixture in our daily lives.

Instagram
This picture taken on September 28 shows the logo of the social network Instagram on a smartphone, in Toulouse, France. Tuesday marks Instagram's 10th anniversary. Getty/LIONEL BONAVENTURE/AFP

In your opinion, what have been the biggest cultural moments in Instagram's 10-year history?

There are so many. I can give you some of my favorites that I think really stick out in my mind. There's everything from the first selfie in space, which the astronauts took, which I love. There was the Beyoncé pregnancy announcements. Who could forget the day when she announced that and did a spectacular photo on IG that none of us expected? You might remember it: incredible florals etc. Very iconic image there. Another personal favorite, of course, is the pope joining Instagram, which is something that I worked on personally and was just a small grain of an idea that all of a sudden turned into His Holiness joining Instagram and offering prayer and guidance to people across across the world. To royal baby photos: I remember the first images of baby Archie from [Prince] Harry and Meghan [Markle]. Back in the day, Channing Tatum was the first person to put the first photo of his child up on Instagram rather than putting it in a magazine. And it's amazing to go from that and how cutting edge that was to a royal baby.

One of the trends that I think of on Instagram a lot are "challenges" like the Mannequin Challenge or the In My Feelings challenge. While these are usually created independently by fans or artists, how does Instagram react to those?

We have a team of experts on Instagram and on the internet. We have a curation team. We have a team that actually does editorial and programs the @Instagram account. So they are very eagle eyed, and we very quickly can see when something is going viral on Instagram itself.

The way I personally identify it really quickly is: When you start to see a lot of influencers do it, or a lot of people copy it. And what we'll typically see is something will happen around either a very user creator movement-like one thing that stands out to me is the Floor Is Lava challenge. You see all people playing this game and jumping around their couches, and making it funny, and people doing a lot around that. Then you'll see that grow into more mainstream, all the way to social justice causes [and] movements around Black Lives Matter, where people will do similar posts or challenge one another to post their learning around that. I think you'll see bigger and bigger and bigger people do that.

We'll watch out for those. We'll help promote the ones that are great to people like you. We will also highlight them on the @Instagram account, which is the largest social media account in the world and give a lot of those challenges a little bit of a helping hand and also just recognize what the community has created.

How do you feel that most celebrities use Instagram? Is it mostly a promotional tool? Or do they use it the same way that an average person would?

I see a little bit of both. The trends you're really identifying in here and what I would point out is over the past 10 years, we've really seen a shift in celebrities and notable people really being able to take control of their own narrative and speak directly to their communities. So it's no longer, "I'm going to give someone else this news," but "I'm going to communicate it directly to my fans, but have come around and build a community around and give that really directly." That's been super powerful. So that's what you're seeing.… Over the past 10 years [it has] become more and more common.

What you're touching on here is also the magic of Instagram, right? You see celebrities showing behind the scenes, doing the same challenges you are, sharing their favorite foods, etc. It's like: Celebrities, they're just like us in a lot of ways. But also on top of that, they're able to shine a light on movements that might be really important to them, like racial justice or voting. You can see Lizzo did an amazing video on why people should vote. I would point to something like that.

The magic is: They're actually using it like real people in terms of commenting on each other's posts, and you're seeing all these amazing interactions. If you have not checked out Comments by Celebs, it's one of my favorite accounts that really highlights the actual interactions that people are having. And then people also meet on DM and date and get married. I've heard celebrity stories. I think Joe Jonas and Sophie Turner actually officially met on DM, and now, they're married, and they just had a baby. There are happy endings like that for everyone.

But of course, these people are influential. They do have projects. They are using it promotionally as well. They're making money off of branded content and ads, but at the core, what makes it good is that they're using it authentically and that's key to a great Instagram account.

We're all well aware that with social media fans have never been closer to celebrities. How do you think that Instagram changes the fan-celebrity dynamic?

At a high level, I think it really brings fans closer to their favorite people, and I think there's there's a lot of ways to do that. So I think that there's a whole generation of people that are really used to this. We have a generation of people that have grown up with Instagram in their pocket, and especially a generation of performers like Zendaya, for example, who just won an Emmy, who grew up with Instagram and is a master at using it, and her fans are used to that experience and used to that kind of connection, which is awesome to see. She's going at it.

On the flip side, but what's been really exciting to see is—I never thought I'd see this—is the legends coming on Instagram, and making a lot of that behavior really mainstream on their own terms, of course.

I think about Jen Aniston who broke Instagram that day—never forget—because so many people tried to follow her. I never thought I'd see the day Diane Keaton would be doing tours of her closet and talking about her iconic fashion and really giving fans a glimpse into that. On my on my earliest days at Instagram, I never thought we'd see that range. And it's so interesting to see, those two worlds come together, fans be brought closer to the people they care about, and really all those celebrities being able to tell their story on their own terms.

I feel like we see even more now with COVID and quarantine, because everyone's staying home and watching a celebrity go on Instagram Live and seeing them wait for a second or trying to figure it out. It's endearing.

Yeah, it's really endearing and just the creativity. Miley Cyrus, she had a talk show during the first lockdown: how bright minded! She had Selena Gomez on. She had Elizabeth Warren on. It was just this incredible list of guest stars that I guess any late night host would dream about. Right? To just see her do that from her house and make it accessible and not overly produced was super cool. That was one of the the nice things to see come out of that, and you also see their real life friendships reflected in that, right? Because if people are DMing each other and saying, "Hey, come on, let's do a live." And it's really cool to see it come to fruition.

More generally, how do you feel Insta has affected the way that we as a public interact with each other?

Instagram has a become a place very quickly over the past 10 years, where pop culture happens, and where new trends emerge. I think it's changed the way we all relate to the things we're most interested in, not just our friends and family, but everything from fashion, food, entertainment, sports, music, you name it. It's all there. It's where pop culture is happening, no matter how big the account or how niche.

I think it's brought people a lot closer around the things they care about. And I think if you think about how you use Instagram, think about how often you DM something to a friend, whether it's the coolest dish at a restaurant in Bangkok that you want to go to on your vacation to a really cute pug to like the fact that Miley Cyrus might be saying she's dropping a new album [or] a new song the next day, and the way you're sharing and connecting around the biggest things happening in pop culture, and the things you care about, and how that craves kind of stronger relationships between people and as far as the conversation.

Especially in the past few months, we've seen so much active activism on Instagram, notably back in June, the biggest example is when everyone posted black squares and solidarity with the Black Lives Matter movement. In what ways do you see people being creative and inventive to bring about social change and awareness on the app?

So at the top line, just the amount of exposure on issues has been incredible to see and to be able, for example, to hear from everyone from Viola Davis to Beyoncé on racial justice. They're being able to spread the word and spread experiences, and tell those stories has been unbelievable to see.

The creativity around programs like Share the Mic, having white women hand over their Instagram accounts, to black women to help tell their stories and raise awareness on racial justice. That kind of creativity, and storytelling has been really cool to see. You also seeing people do live shows. There's a really cool up-and-coming comedian named Ziwe Fumudoh. She is a comedian, but she's also doing these really cool Lives, talking about racial justice. She had Alyssa Milano on just the other day. They probably met on Instagram. Helping people actually show that and tell those stories and watching a new generation of people come up and tell all this have been really exciting.

The other thing we also did is, especially during COVID, is we added a bunch of new fundraising tools. You're seeing people being able to fundraise not just in live, but in their stories as well. So people being able to raise money for these causes as well has been really huge, but super inspired to see how the community has reacted and how that creativity has come through.

This interview has been edited for length and clarity.
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