London Jewelers' $2.5 Million Victoria's Secret Bra

     It's an annual event that gets hearts racing - the Victoria's Secret fashion show which took place on November 7 in New York City.  Each year the star of the show is the bejeweled bra which can cost as much as a mansion.

     This year marks the second time that Long Island-based London Jewelers has designed the fantasy bra and has been named the event's official jeweler.  A long line of jewelry brands (including Damiani, Harry Winston, and Hearts On Fire) have partnered with Victoria's Secret since 1996 when the gem-studded bra was introduced.
     This year's intricate feminine floral design was inspired by an Angels in Bloom theme, a fantasy garden filled with vibrant colored flowers.  The Floral Fantasy Bra gift set includes a sexy push-up bra and matching belt on which London Jewelers festooned some 5,200 precious gems:  amethysts, sapphires, tsavorites, rubies, and white, pink, and yellow diamonds set in 18k rose and yellow gold.  The piece also comes with two detachable flower pins and a drop centerpiece with a 20 carat white diamond.  The value of the bra and belt combined:  $2.5 million.
     A companion Bombshell Fantasy Fragrance comes in a bottle encrusted with amethysts, sapphires, rubies, tsavorites, white, pink and yellow diamonds, a 10 carat white diamond, and a hand-carved tourmaline butterfly.  The perfume in its gemstone-encrusted bottle is priced at $500,000.

     London Jewelers master craftsmen sifted through some 15,000 stones to find the perfectly-colored, -sized, and -shaped gems; it took them 400 hours to select and hand-set the stones in the bra set and fragrance bottle.